Ah, the infamous cover letter! Often criticised, sometimes overlooked, and frequently set aside… Yet, it’s still requested in many job applications, even though its importance varies depending on the recruiter.
Its role in the hiring process remains a topic of debate—some see it as a key asset for standing out, while others consider it secondary to the CV.
As a recruitment consultant, I must admit—I enjoy reading cover letters, especially when they tell a compelling and relevant story.
Without falling into over-the-top personal storytelling, a cover letter should enhance your application.
It sets the context, complements your CV, and provides additional details that may be missing. It also reflects your personality, and the way you express your motivation can genuinely make a difference.
Of course, the impact of a cover letter depends on the company and whether the hiring manager takes the time to read it.
I’ve worked with managers who highlighted specific sections of a cover letter to discuss them in more detail during interviews.
When well-written, a cover letter becomes a key element of your application, demonstrating not just your enthusiasm but also your relevant skills for the role.
How to Write an Effective Cover Letter
1. Personalise Your Letter
Addressing your letter directly to the hiring manager (if you can find their name) shows that you’ve researched the company and are genuinely interested in the position.
2. Structure It in Three Key Sections
A strong cover letter should be clear and concise, following a three-part structure:
🔹 Introduction: Briefly introduce yourself and explain why you’re applying. Mention what attracts you to the company and the role.
🔹 Main Body: Highlight your key achievements and how they relate to the job. Explain how your experiences have helped you develop new skills and grow professionally. Employers are looking for candidates who show progress and potential. Use specific examples while maintaining confidentiality.
🔹 Conclusion: Summarise your experience and express your enthusiasm for joining the company. Politely invite the recruiter to meet you for an interview.
3. Keep It Clear, Professional & Error-Free
✔ Proofread carefully—spelling mistakes can harm your chances.
✔ Stick to one page (maximum one and a half if absolutely necessary).
✔ Ensure clarity and structure—a well-organised letter reflects a strong application.
Final Thought:
A tailored, well-structured, and compelling cover letter will showcase the quality of your application and can make all the difference in securing an interview. 🚀